Saturday, 14 February 2009
KIGALI, RWANDA – In a space of just two months, Rwandatel has netted 200,000 clients on its mobile platform, accounting for a market share of 15% today.
Last week, the company launched a Valentine’s Day themed promotion called ‘Choose Your Pair’.
The promo was launched on Thursday and will go on until March 31. The company announced the promotion after closing the double voucher promotion that has been on since December last year. In the Choose Your Pair promo, a customer will buy a pair of SIM cards at Rwf2, 000 (US$ 3.597) loaded with Rwf1, 000 (US$1.798) worth of airtime and give one SIM card to his/her Valentine. This will give each of them a chance to send 100 free messages to all local networks and one bonus hour for calling everyday between 10pm and 11pm. “These promotions are meant to attract customers and make sure they are happier,” Rwandatel’s chief executive officer, Mr. Patrick Kariningufu told a news conference last week.
He said the promotion will net at least 150,000 new customers.
Rwandatel offers mobile, fixed line and Internet services. The network receives 3,000 calls every day.
Kariningufu disclosed that the fact that Rwandatel’s network is growing so fast, the company has changed its business plan and adjusted its targets.
Rwandatel was targeting 100,000 customers in just three months but it has so far claimed more than 200,000 in only two months.
To read the full article go to http://www.busiweek.com/index.php?option=com_content&task=view&id=1062&Itemid=1
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